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Don Julio's Por Amor Campaign Brings Mexican Spirit to Hong Kong

In a celebration of Mexican heritage, Don Julio unveils its Por Amor campaign, a heartfelt homage to founder Don Julio González's deep affection for his homeland.

The campaign unfolds with the release of 'A Love Letter to Mexico,' an evocative anthem film that captures the essence of modern Mexico and its people, interwoven with the brand's esteemed legacy. Across ten bars in Hong Kong, including AOAO, Gishiki Lounge, and Caprice Bar, the Por Amor programme invites guests to indulge in a curated selection of signature cocktails crafted with Don Julio's finest tequila. From the crisp Blanco to the nuanced Reposado and Añejo, and the exclusive Don Julio 1942, each drink embodies the brand's commitment to excellence and craftsmanship.

The campaign also honours the journey of Don Julio González, from his humble beginnings selling tequila from wooden barrels in the highlands of Jalisco, Mexico, to becoming a revered name in the spirits industry. Drawing inspiration from his passion for sharing culture and forging connections, the 'Por Amor' cocktail programme introduces ten limited-edition cocktails that showcase the rich heritage and craftsmanship of Don Julio tequila.

As guests explore participating venues adorned with vibrant bottle displays, they are invited to savour the unique flavours of Don Julio tequila expertly blended into each cocktail. Experience the essence of Mexico in every sip and raise a glass to the enduring legacy of Don Julio González with the Por Amor campaign in Hong Kong.

Participating bars from February 20, 2024, to March 31, 2024

AOAOBar de Luxe
Caprice Bar – Four Seasons
Gishiki Lounge
La Suite at Clarence
Liberty
Nanhai No 1 – Eye Bar
Plaisance Lounge
Quiero Mas
Room 3

 


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