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Discover Singapore’s Iconic Landmarks Through Unique Cocktails in Bombay Sapphire’s 'Saw This Made This'

Explore art and cocktails.

Bombay Sapphire invites Singaporeans to see their city as a gallery of inspiration with the launch of its new global campaign, 'Saw This Made This.' This innovative campaign explores the relationship between art, cocktails, and the diverse landmarks and architecture of Singapore.

The 'Saw This Made This' campaign calls on people to find inspiration in the everyday beauty around them. For the Singapore launch, Bombay Sapphire partnered with eight of the city’s top bars, known for their creativity in cocktail culture. Each bar crafted a unique cocktail inspired by an iconic Singapore landmark. The visual representation of these landmarks, captured by Singaporean urban photographer Yik Keat, is paired with the cocktails, photographed by local artist Wei Ping, creating a stunning visual collection under the banner ‘Saw This Made This.’ These unique cocktails will be available at participating bars over the next three months.

"We believe that creative inspiration is everywhere," says Maria Kim, Trade Ambassador for Bacardi. "With the 'Saw This Made This' campaign, we aim to inspire people to see the beauty and creativity in everyday moments and the stunning built environment that defines Singapore. Bombay Sapphire gin has a longstanding relationship with artists and creators, and its versatility provides a perfect canvas for creative bartenders. We are thrilled to collaborate with these bars and photographers to showcase the incredible artistry within Singapore's vibrant bar culture. We hope to inspire people to see the world in a new light and unleash their own creativity."

The global 'Saw This Made This' campaign, launched in October 2022 in collaboration with visionary filmmaker Baz Luhrmann, encourages people to find and share their creative inspirations from everyday life using #SawThisMadeThis. Luhrmann says, "I truly believe creativity lies within us all. My aim as Creative Director of this campaign has always been to encourage people to see the world as a gallery and unlock a creative part of themselves that they may not have been aware of."

To bring this vision to Singapore, bartenders from some of the city’s most celebrated bars were invited to use iconic landmarks as their muse. These landmarks were captured through the lens of Yik Keat, one of Singapore’s most successful street photographers, known for his Instagram handle @YK. The cocktails inspired by these images were then photographed by Wei Ping, known as @gluggony on Instagram, a Singapore-based photographer celebrated for his food and drink captures.

"The cityscape and the interactions of daily life inspire me," says urban photographer Yik Keat. "Working with Bombay Sapphire, I loved the concept of replicating iconic landmarks with drinks, transcending the visual through something consumable. This campaign is about reimagining and appreciating the beauty in details we often overlook. I hope people in Singapore look up, look around, and rediscover their city’s beauty."

The eight participating bars include Analogue, ATLAS, Employees Only, Elephant Room, Nutmeg & Clove, Sago House, Stay Gold Flamingo, and Writer’s Bar at Raffles Hotel Singapore. Each bar crafted cocktails inspired by recognisable Singapore icons such as Gardens by the Bay, Marina Bay Sands, the Merlion, and the Singapore Flyer.

“It’s gratifying to dive into the creative aspects of what we, as bartenders, do,” says Michelle Loh from Nutmeg and Clove. “Bombay Sapphire fuels creativity by offering a versatile canvas for crafting unique cocktails. I hope this campaign shows Singaporeans that cocktails are an art form engaging all senses. Let this inspire them to explore their creativity at home, crafting their own cocktail creations from everyday sights around them.” Cocktail enthusiasts can visit the eight participating bars to taste the Bombay Sapphire creations over the next three months.