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4 Tips To SME Success: Rohit Talwar, CEO Fast Future Research

In this two part series, Rohit Talwar shares his tips for business, no matter the size.

Data analytics, virtual reality, artificial intelligence, fintech. Terms like these are hogging the headlines every day and if you are a business owner, it is understandable that you feel the need to keep up. The million-dollar question is: how do I adapt all that to my small business?

This is where individuals like Rohit Talwar come in. The global futurist and CEO of Fast Future Research was recently in Singapore to deliver a keynote at CommunicAsia2017 entitled “Artificial Intelligence (AI) vs. Genuine Stupidity – Navigating Exponential Technologies to Create a Very Human Future”.

“We need to be smart about technology. Prepare our people for the changes in the world, teach skills to protect against those shocks. Don’t let it overwhelm you and lose sight of the big picture,” he says.

As a futurist, Talwar’s job is to research ideas that will shape the world, traveling the globe to meet those people behind them. He then applies that knowledge to train governments and organisations on how to respond to opportunities and challenges that lie ahead. So successful is he that Talwar was nominated as one of the top 10 global future thinkers by The Independent newspaper in the UK.

Here, he share his thoughts on how SMEs can succeed in a fast-changing business world.

1. You need to think of yourself as a small module you can plug into a big machine. This means you must offer a product or service that works, and be agile about it.

2. At the same time, keep an eye on what is going on in the market. Do this by networking, whether with industry players, customers or even competitors – it is important to be connected to the marketplace.

3. Motivate everyone in your business to think like they are its salespeople. If your SME is a small one, chances are you might not have the budget to hire a sales team, which is why every single person should be out there talking about your business on your behalf.

4. Invite a third party to come in and look at your business to give you ideas on how to improve and evolve it. Sometimes having a bystander viewpoint will offer fresh perspectives on how things can be done better.

You can read part 1: 8 Tips For MNCs To Thrive In A Fast-Changing World here.