How To Make Your Business More Personable
By Poppy Skinner
on 29 September 2017
How to connect with your customers and drive profitability at the same time.
Running a start-up is not as easy as just coming up with a great idea. From social media to gaining loyal customers, the journey from rags to riches has never been harder. That being said, in today's climate, startups across the world are forging ahead by way of personability - rather than being the faceless souls behind their brand, they are reaching out to the customers and making themselves household names by making sure their brand and brand name actually enters the household.
Still stuck in startup mode? There are 4 ways to instantly make your business more personable.
In today's world, every good brand needs an even better social media presence. With everything from Instagram, Facebook to Google Plus, it has been proven time and time again that social media drives sales and increases customer confidence. Not a social expert? There are a plethora of ways to learn, the likes of Sprout Social will help your analytics to see where your efforts are best placed and Hootsuite will help you schedule your messages across various platforms.
Know who 'they' are
It might seem like an obvious one but running a company successfully means knowing who your target market is. Never assume they are who they think you are and do market research to find out exactly who they are, what they are looking for and when they are looking for it. From there, everything you do from website design to marketing campaigns should be directed at this specific audience.
Consistency Is Key
When you are looking at the branding of a company, one of the most important rules to remember is that consistency is key. What does this mean? Well, simply put, it means maintaining regular contact with your customers be in on Instagram, newsletters or blogs. Not only does consistenly talking to your audience keep your brand at the forefront of their minds, but it helps to create brand loyalty and brand confidence.
Go The Extra Mile
We have all heard those stories of how company profits soared after a clever social media tactic from a big brand. Be it a witty reply on Facebook or a generous Twitter offer, the reason these marketing tricks went viral is because the brand became personal and went the extra mile. From customer complaints to out of stock items, there is always a way to step out of your comapany comfort zone and turn the situation around.
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