Mercedes-Benz Singapore Unveils the Mercedes-Benz Collectors Club
And they had quite the surprise for those lucky invitees.
Much like Ferrari, Porsche and Maserati - Mercedes-Benz Singapore have recently launched their very own collectors club.
Mercedes-Benz Singapore unveiled the Mercedes-Benz Collectors Club, an exclusive, invite-only circle for the owners of the brand’s most exclusive special editions earlier this month and members will have the privilege of always being the first in Singapore to access future, one-of-a-kind vehicle editions and special customisations from the brand.
The introduction of the Mercedes-Benz Collectors Club in Singapore is part of the brand’s aim to bring together like-minded customers, recognise their passion for the brand, and offer them a unique and long-term relationship with the Three-Pointed Star.
In celebration of the launch held at Mondrian Singapore Duxton, the brand revealed a special Mercedes-AMG G 63 Singapore Edition, the only one of its kind that was specially curated for the inauguration of the Mercedes-Benz Collectors Club. Swiss luxury watch manufacturer, IWC Schaffhausen, which is also Mercedes-AMG’s long-term global partner for almost 20 years, showcased a Big Pilot’s Watch AMG G 63 (Ref. IW501201) that was specially fitted with a unique black rubber strap with a terracotta-coloured surface, to perfectly complement the one and only, Mercedes-AMG G 63 Singapore Edition.
Mercedes-Benz Collectors Club members were also among the first in the world to be gifted Mercedes-Benz digital collectibles that are created by the Mercedes-Benz NXT team, who aim to bring collectability to the digital realm while enabling connections and experiences with new customer groups. The Mercedes-Benz NXT Eternities collection, in particular, is limited to 1,886 collectibles worldwide and designed for top-tier customers of the brand by Mercedes-Benz Chief Design Officer Gorden Wagener, and was exhibited at the launch event.
“At Mercedes-Benz, we create the world’s most desirable cars, and we thank all customers who have continued to support our brand through the years. Special editions and collectibles are an integral part of our heritage and we are humbled to bring together the owners of those unique models with the inauguration of the Mercedes-Benz Collectors Club. It is our way of celebrating and recognising these select few, brought together by our shared enthusiasm for the Mercedes-Benz brand and all it stands for. We are also thrilled to showcase the first-ever Mercedes-AMG G 63 Singapore Edition, which comes in a brilliant shade of MANUFAKTUR copper orange and is inspired by the modernity and heritage of Singapore’s unique sociocultural diversity,” said Claudius Steinhoff, President and CEO of Mercedes-Benz Singapore.
Singapore’s Heritage Comes to Life in the Mercedes-AMG G 63 Singapore Edition
Paying homage to Singapore’s rich heritage and taking inspiration from the terracotta roofs of the shophouses along Keong Saik and the five-foot walkways, Mercedes-Benz’ iconic G-Class now dons a special MANUFAKTUR copper orange magno paint and hand-finishing from Mercedes-Benz’ MANUFAKTUR individualization range, resulting in exquisite interior craftsmanship and an elevated owner experience. As part of the launch, Mercedes-Benz commissioned local artist, Lee Xin Li, to design the unique badge that will be placed at the bottom rear of the car.
An Exclusive Commemoration with IWC Schaffhausen: Meet the IWC Big Pilot’s Watch AMG G 63
To accompany the special edition of the Mercedes-AMG G 63, IWC Schaffhausen has fitted a Big Pilot’s Watch AMG G 63 (Ref. IW501201) with a unique black rubber strap with a terracotta-coloured surface. The eye-catching colour is inspired by the characteristic clay roof tiles that are frequently seen on shophouses in Singapore. Light and durable, clay tiles provide a robust shield from rain and the heat of the sun. With their signature terracotta colour, they have become a typical architectural feature of the city-state in Southeast Asia.
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