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Up the ante with Fitbit Luxe

It’s activewear but make it fashion


Did you know that after the global pandemic started, a survey found that a whopping 50% of people were feeling the physical and mental effects of stress?

Following on from the clear growing need to offer support in these unprecedented times and from seeing a huge spike in the interest in keeping and staying fit and healthy, Fitbit have just launch Fitbit Luxe.

While we have all heard of Fitbit, what makes Fitbit Luxe so different? Well, not just a fitness tracker, it touts itself as more of a wellness tracker as it tries to give you more of a holistic approach to health.

“Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe.”

Thanks to unique new tools, it allows you to monitor your sleep, manage your stress, check your strength levels, heart rate, assess your fitness goals and check your sleep patterns. On top of this, the Fitbit Luxe also gives you access to a range of workouts and nearly 200 mindfulness sessions from the likes of Ten Percent Happier and Deepak Chopra’s Mindful Method – an exclusive wellness collection designed exclusively for FitBit Luxe.

Speaking of the collaboration, Chopra said: “I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships. For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level."

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