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BamBam is the latest Louis Vuitton House Ambassador

The K-Pop sensation adds yet another string to his bow.

Music and fashion have long led hand in hand and Louis Vuitton never shies away from a famous face which is why this latest news won't come as too much of a surprise to many, especially given his recent appearance at the Men's F/W25 Louis Vuitton runway show.

Louis Vuitton must have been rubbing their hands with glee as his attendance at the show at Jardin d’Acclimatation in Paris saw the hashtag #BamBamXLVFW24 quickly reaching over 2.1million posts - proving just how key his worth is to the brand.

Speaking of this recent announcement, the Thai-born star said on Louis Vuitton's social channels: “I’m super happy to join Louis Vuitton as a House ambassador this time. What Pharrell is doing here is amazing. I’m super honoured to be a part of it. It is going to be an exciting journey.”