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BVLGARI and Save The Children: Together for India

The famed fashion house and charity have shifted their focus in India


When COVID-19 first hit, the world almost floundered under such huge global pressure. With the disease spreading at rapid rates never seen before, in the over-crowded areas in India, infections and deaths were off the charts with March last year seeing an average daily infection rate of 200,000 and saw high-density urban areas totally overwhelmed when it came to healthcare.

Springing into action to help in the outbreak, Save The Children and Bvlgari, who have a long history of partnering together for charitable causes, deployed an immediate round of emergency responses to help communities and public healthcare systems. They provided oxygen concentrators, oxygen cylinders, Bi-pap machines, COVID-19 testing kits and RT-PCR tests, ventilators,

pulse oximeters, and COVID-19 medical kits to support public healthcare facilities. oxygen cylinders, Bi-pap machines, COVID-19 testing kits and RT-PCR tests, ventilators,

To prioritise oxygen management, an oxygen plant was set up in district and sub-district level hospitals. In collaboration with the government, temporary COVID-19 field hospitals and care centres were established to facilitate treatments, ambulance and patient transport services in designated local-level COVID-19 care and isolation centres. Child-friendly arrangements were also developed in hospitals, ambulances and quarantine centres. To support children and families, clinical and psychosocial counselling services were made available to affected individuals in quarantine, and COVID-19 Home Care Kits were disseminated with an oximeter, thermometer, steamer, face masks, hand sanitiser, Vitamin C tablets and Vitamin D3 sachets, paracetamol, and cough syrup.

Since their early days of help in India, Save the Children and Bvlgari have shifted their help to families in need and children who have been orphaned by the pandemic. They have worked to ensure that children are offered education, that families with no access to digital education due to school closures are prioritised with self-learning and play-based learning kits. Families have been given education in how to stop the spread of COVID-19 and those greatly affected by the disease have been offered help and support at this, their most vulnerable time of need.