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Deezer Partners With Singtel To Enhance Music Offering In Singapore

The Latest Contender In Singapore’s Growing Digital Music Market

Paid subscriptions to music streaming services have been soaring in popularity in the recent years, providing consumers with unlimited access to a vast international music library at a very low cost. In Singapore, the music streaming segment makes up the largest portion of the revenue in the booming digital music market, with a market volume of US$11 million in 2018.

The French web-based music streaming service Deezer has finally entered the Singapore market through a partnership deal with Singtel, announced on last Wednesday, 21st February.

Under this new deal, Singtel post-paid subscribers will soon be able to enjoy Deezer’s extensive music library consisting of over 53 million songs and 40,000 pieces of audio content, at an introductory rate of S$0.88 for the first two months of a 12-month subscription on the Deezer Premium+ plan. Thereafter, the service will cost S$7.90 every month.

Going head-to-head with the Swedish music streaming giant, Spotify, Deezer aims to standout by offering various unique features such as their “bespoke ‘Football Channel'” that lets Singaporean football fans listen to playlists curated by Manchester United and FC Barcelona players themselves. Boasting a bigger music library than Spotify, the service also lets you import your own songs to manage all your music in one place.

Another signature feature offered is the Deezer Flow, that curates a personal soundtrack for every individual based on data analytics and editors’ recommendations – supposedly more accurate at predicting the user’s music preferences than Spotify according to numerous reviews.

Both platforms will be subject to the government’s recent Budget changes, which will see a goods and services tax added onto foreign digital companies by 2020.