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It’s All Change At SPH

Another week, another major shake-up at SPH.

 

 

 

Following the news that SPH were reporting record-breaking losses, it seems the media giant have decided that major changes were needed to shake up the beleaguered brand.

 

With that in mind, they have brought on board Ignatius Low as the new Chief Marketing Officer, replacing Elsie Chua, who has worked for the company for over 20 years.

 

While new to the role, Low is not new to SPH, joining in 2016 as Head of Media Solutions, a role that formerly reported into Chua.

 

Speaking in a statement, Anthony Tan, CEO of SPH said: “I would like to thank Chua for her dedicated service to SPH over the years, especially for her stewardship over the past few years as we transitioned to offering multi-platform advertising solutions to meet the changing demands of the market. I am sure that Ignatius will continue to build a strong value proposition for our advertising partners, and accelerate our growth in a digital-first environment.”


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