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Lion Brewery Co Pioneers Craft Beer Landscape in Singapore with the Launch of Nitro Stout in Cans

The Singapore-based and owned brewery is changing the little red dot's craft beer presence for the good.

Singapore-founded Lion Brewery Co is elevating the country's craft beer presence on the global stage. Breaking new ground, they are not only the first craft brewery to pioneer a canned nitro stout with in-line nitro technology but also the first Singaporean craft beer to be distributed in Dubai.

With roasted malt aromas and low hop bitterness, Lion Brewery Co Nitro Stout is universally acclaimed as a delicious, easy-going beer. Originally brewed to commemorate Earth Day, this stout has since become a staple in the Lion Brewery Co core series, thanks to its smooth mouthfeel and unique flavour profile.

From March  2024, beer enthusiasts can enjoy the Nitro Stout in the comfort of their own home, as Lion Brewery Co releases a canned version of the popular draught stout. This marks the first time a Singaporean craft beer brand has produced a canned Nitro Stout beer. When poured, the Cold Smoke Nitro Stout Can promises to deliver the same cascade effect and gorgeously smooth mouthfeel as the draught version. 

The genesis of this unique drinking experience lies in cutting-edge canning technology perfected at Lion Brewery Co UK partner production facility.  A recent advancement embraced by only a select number of breweries globally, the process involves infusing liquid nitrogen - stored at a chilling -196 degrees Celsius - into the can just before it is sealed. This distinctive nitrogen dosing, as opposed to traditional CO2, results in a creamy cascade when the beer is poured.

Lion Brewery Co Nitro Stout not only boasts exceptional taste but also reflects the brand's dedication to innovation and environmental sustainability. An interesting feature of this brewing innovation is the elimination of the plastic widget insert commonly found in traditional nitro cans. By avoiding these additions, Lion Brewery Co emphasises eco-friendly packaging and ensures the can is more easily recyclable.

For the perfect pour, consumers are advised to follow a simple pre-opening ritual.  The beer should be gently rotated several times and then poured into a glass to enhance the cascade effect. This technique, reminiscent of the traditional draught stout pour, improves the Nitro Stout's cascade, resulting in a creamy, tight head – the quintessential hallmark of a carefully poured stout - and a smooth mouthfeel. 

But that's not all for the brand, Lion Brewery Co continue its global expansion, having secured its position as the first Singaporean craft beer brand available in Dubai. Through a strategic distribution partnership with African & Eastern, one of the largest distributors in the Middle East, Lion Brewery Co products hit the shelves in Autumn last year. Exclusively available in African & Eastern retail stores initially, plans are underway to expand availability to on-trade establishments such as bars, restaurants, and hotels in the coming months, as well as to expand into other parts of the UAE. 

“The reception in Dubai to our Pale Ale and Island Lager has been fantastic, with demand almost outpacing supply. We are glad to be able to bring our premium and independent beers to beer consumers in the UAE, with additional products slated for launch later this year,” said Will Julius, Managing Director and Co-Founder of Lion Brewery Co, "and we are equally excited about the introduction of our  Nitro Stout cans. The Nitro Stout market is large in Singapore and yet historically there has been very little choice for Stout drinkers, so we are delighted to be able to offer them a delicious, easygoing Nitro Stout.  This step forward in our commitment to innovative brewing experiences reflects our dedication to delivering diverse and high-quality beer that elevates every experience”. 

 


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