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Love, Bonito Closes US$13M in Series B Funding

Singapore's Love, Bonito looks to be going from strength to strength.

Love, Bonito is already one of Singapore's most beloved women's fashion labels and from today, it looks set to cement its place on the world stage thanks to a US$13 Million round of funding, led by, together with existing investor, NSI Ventures.

With the new round of funding, the label, launched in 2010, will focus on creating community-based retail experiences through both bricks and mortar and digital channels - something the fashion world is seeing a huge shift in creating to capture the new millennial generation. The brand will look at improving product, brand relevance and expansion throughout new markets across Asia - Pacific as well as bolstering its influence in markets including Malaysia, Singapore and Indonesia.

"Much like how the perfect fit boosts a woman’s confidence, we are truly grateful for the  vote  of confidence  from  prominent  investment  players  in  our  mission.  We  look  forward  to  benefit  from’s consumer and technology expertise and we are excited to continue to leverage NSI Ventures’ hands-on approach to helping companies scale globally. The digital consumer is increasingly discerning, and we are confident that we will be able to provide an unrivalled retail experience across online  and  offline  touch points seamlessly through our constant innovation." said Dione Song, Chief Commercial Officer at Love, Bonito.

Hian Goh, Founder and General Partner of NSI Ventures, added: "The success Love, Bonito has achieved thus far truly validates the brand’s unique approach towards growing an engaged community both physically and digitally. Love, Bonito has a very strong business proposition and distinctive strategy in the fashion retail space, and we are confident in the opportunities the region has to offer. Love, Bonito represents  the  quintessential  investment  for  NSIVentures,  as  we  successfully  assisted  talented founders in building a deep management team and scaling the product and user acquisition strategy.We will continue working closely with the Love, Bonito team and are excited to see what’s next in store.”

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