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Sephora and Rare Beauty Join Forces For World Mental Health Day

For some shopping with a cause, head on down to Sephora on October 10th.

In the year 2023, it seems archaic that so much stigma surrounds talking about our mental health but this year, Selena Gomez has committed 100% of her funds via Sephora to the Rare Impact Fund in support of its youth mental health non-profit partners.

The Make a Rare Impact campaign is a partnership in recognition of World Mental Health Day, an international day for global mental health education, awareness, and advocacy whose mission is to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world.

“I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I had when I was younger,” said Selena Gomez, Founder and Creator of Rare Beauty and the Rare Impact Fund. “The mental health crisis is one of the most serious issues facing young people today and this work would not be possible without the support of partners, like SEPHORA, who not only believe in this mission, but donate crucial funds to expand mental health resources to young people around the world. I’m honoured that Rare Beauty is partnering with SEPHORA this World Mental Health Day to raise funds for the Rare Impact Fund through Rare Beauty sales at SEPHORA.”

Leveraging SEPHORA’s global reach, donations* will be made across twenty-eight markets where SEPHORA operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom, and the United States.

Scott Friedman, Chief Executive Officer, Rare Beauty shared, “SEPHORA played an integral role in launching Rare Beauty in 2020 and has been a true partner in every facet of the business since. They have been incredibly supportive of Selena’s vision to change the conversation in the beauty industry and shift the discussion toward acceptance and positivity, while also championing her personal mission to destigmatize mental health. This year, in honour of World Mental Health Day, we look forward to a successful joint fundraising effort with SEPHORA to benefit the Rare Impact Fund’s work supporting mental health organizations worldwide focused on youth and underserved communities.”

In the days leading up to World Mental Health Day, SEPHORA will rally its global beauty community to partake in an open conversation about mental health through a series of social content created in partnership with Rare Beauty. Together, Rare Beauty and SEPHORA are committed to destigmatising conversations on mental health and celebrating what makes each of us rare.

“At SEPHORA, we believe that beauty can be a positive contributor to mental health. We share Rare Beauty’s values of kindness and inclusion, which is why they were the ideal partner for us on World Mental Health Day.” said Deborah Yeh, Global Chief Purpose Officer, SEPHORA. “We want the beauty industry to be a safe and welcoming place for everyone and are proud to use our global brand and network to support the Rare Impact Fund and their mission to shape positive conversations around mental health.”

Elyse Cohen, VP of Social Impact & Inclusion at Rare Beauty, and President of the Rare Impact Fund shared, "We are thrilled to partner with SEPHORA on World Mental Health Day to raise crucial funds for youth mental health. It’s because of our incredible community and corporate partners like SEPHORA that the Rare Impact Fund has been able to accomplish so much together. To date, the Rare Impact Fund has reached more than 740,000 young people, 10,000 teachers and administrators, and 367 educational systems and we’re just getting started. Funds raised through the Make a Rare Impact campaign will directly support existing and future Rare Impact Fund grantees and ensure young people receive access to the resources they need to support their mental health.”

 For more information on the Rare Impact Fund, please visit