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V from BTS is the latest face of Cartier

The pop icon will be heading up Cartier's Panthere de Cartier campaign.

There are a lot of things that go into finding the face of a campaign and for Cartier's latest Panthere campaign, it seemed they were looking for somebody who could literally embody the collection. 

As a famed singer, songwriter, model and performer, V from BTS has won over a legion of fans thanks to his unique voice, dance and fashion skills - skills that Cartier say show the determination of a panther. 

When it comes to his appointment as the latest face, Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier said: "When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belong only to him."