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Wang Yibo named as new face of LOEWE

The Chinese superstar is the latest famous face to join the Spanish brand's rostra. 

When it comes to accolades, it would be an understatement to say that Wang Yibo has quite a few feathers in his cap. The Chinese star started his career as one of the members of K-Pop supergroup Uniq before moving into acting in the likes of blockbusters Love Actually, Untamed, and Legend of Fei. His roles and reputation have earned him a regular spot on Forbes China Celebrity 100 list and even a Golden Rooster Award. Think that's enough? Not quite as the multi-hyphenate is also a professional road motor cycle racer and is now the face of luxury Spanish fashion house, LOEWE. 

Speaking of the appointment, Creative Director Jonathan Anderson says: ‘I’m so excited that Wang Yibo is joining the LOEWE family. Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing, and fashion—we love this multifaceted approach to creativity and how much it resonates with LOEWE’s own prismatic identity.’ While Yibo added:  ‘For me, LOEWE represents a relentless pursuit of craft and bold aesthetics. Jonathan Anderson infuses the collections with so much humour from everyday life while drawing inspiration from the art world, which creates a unique visual language. I’m looking forward to joining LOEWE and creating many more remarkable moments together.’