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Javier Bardem and Dev Patel Define Moments for Ermenegildo Zegna

A peek into their precious moments.




While last year’s edition saw Robert De Niro and McCaul Lombardi donning Zegna’s finest threads, this year it’s the turn of Javier Bardem and Dev Patel.


Once again shot by internationally acclaimed film-maker and photographer Craig McDean, the campaign focuses on those seemingly everyday moments that really mean so much as it follows Bardem and Patel from Los Angeles to Madrid.


The campaign starts in Madrid, Bardem’s hometown, as Patel comes to visit. Sporting Luxury Leisurewear and Ermenegildo Zegna Couture XXX, the clothes provide a backdrop to the moments the two men find themselves in, as they pass through a melonge of situations, taking them in with a sense of irony, fun and easy friendship.


As Zegna so poignantly points out – today’s moments become the precious moments of tomorrow. Enjoy your moments.