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Jewel of Penang Shines Bright in Singapore

Amee Philips expands to Singapore.

Renowned for its exquisite craftsmanship and rare gemstones, the celebrated jewellery house Amee Philips is thrilled to announce the opening of its first overseas boutique in Singapore. Nestled in the luxurious Fullerton Hotel, this new location marks a significant milestone in the brand's illustrious journey, expanding its presence beyond Malaysia to captivate a global audience.

Amee Philips was born from the founder Amee's serendipitous discovery of Idar-Oberstein, Germany, a town famous for its rich gemstone heritage. Over two decades, the brand has flourished in Penang and Kuala Lumpur, establishing itself as a beacon of luxury and elegance. Now, Amee's daughter, Gina Philips, takes the helm of the Singapore boutique, continuing the family legacy with a modern twist.

Amee Philips is synonymous with exceptional quality and rare gemstones. The atelier's collection is meticulously curated by Amee and her son Richard, an FGA-certified gemologist. Their dedication ensures that each piece features expertly cut gems of unparalleled clarity and beauty. The Singapore boutique will showcase coveted stones such as Brazilian Alexandrite, Paraíba Tourmaline, Colombian Emeralds, Burmese Rubies, and Sri Lankan Sapphires. The Alexandrite, renowned for its mesmerising colour change from green by day to red by night, epitomises the brand’s commitment to extraordinary gemstones.

Amee Philips jewelry is designed to resonate deeply with its wearers, embodying the motto, “Without you they shine, with you they come to life.” The collections, including the signature interchangeable AMEE and the latest Rebel collection, aim to empower individuals by allowing them to express their unique style. The 2011 collaboration with fashion designer Zang Toi at New York Fashion Week and the 2013 feature in the Rolls Royce Enthusiasts’ Club Luxury Handbook are testaments to the brand’s global appeal.

Amee Philips is celebrated for its innovative designs, notably the patented V-Clip introduced in 2005. This award-winning mechanism allows for versatile, multi-way wear, transforming pieces from pendants to earrings with ease. The Ocean’s Secret pearl necklace, which can be worn in 13 different ways, exemplifies this versatility, offering seamless style transitions for jewellery enthusiasts.

The new boutique not only brings the Amee Philips brand to Singapore but also showcases the harmonious blend of two generations. Gina infuses the brand with her contemporary vision and digital expertise, while maintaining the timeless elegance and craftsmanship that defines Amee Philips. “Our family ethics are woven into the craft of the brand,” says Gina, “combining traditional techniques with modern innovations to create timeless yet contemporary pieces.”

As Amee Philips steps into Singapore’s vibrant market, it invites jewellery lovers to explore its unique collections and discover the magic of its finely crafted gems. Visit the new boutique at The Fullerton Hotel and experience the exquisite beauty and sophistication of Amee Philips.