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Lisa and Zendaya Star in Bulgari’s Icon Campaign with B.zero1

Embrace the spirit of Italian genius with Bulgari's 2024 Icon Campaign, where creativity knows no bounds and experimentation knows no limits.

Directed by Cara Stricker and photographed by David Sims, the campaign stars brand ambassadors Lisa and Zendaya, embodying confidence and energy as they embark on their own unique journeys. Against the backdrop of the avant-garde B.zero1 spiral, they redefine boundaries and shape their own vision through Bulgari's iconic creations.

The campaign promises to be a visual feast, showcasing the timeless allure of the B.zero1 collection. Since its debut in 1999, B.zero1 has been a symbol of Bulgari's pioneering vision, blending heritage with innovation in unprecedented ways. This year's collection introduces new interpretations of the classic ring design, infusing it with exquisite brilliance and edgy preciousness. From refined diamond pavé settings to eye-catching shapes covered in multi-sized pavé diamonds, each piece is a testament to Bulgari's commitment to pushing the boundaries of design.

The new B.zero1 earrings, in particular, are a stunning manifestation of this ethos, turning the iconic ring design into a full-diamond pavé openwork motif that sparkles with unmatched brilliance. Whether you're drawn to the timeless elegance of the classic ring or the fearless design of the new earrings, the 2024 B.zero1 collection offers something for everyone. Stay tuned for the release of matching bangle bracelets later this year, adding even more versatility and elegance to this iconic collection.


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