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Two whole decades of shopping fun

When you think about it, can you actually remember life before net-a-porter? Before fashion and beauty was just a click away? Well, everybody’s most bookmarked fashion site turned 20 this year, no mean feat considering it was launched in Natalie Massenet’s small London flat, using her bathroom for excess storage.

Speaking of this momentous milestone, Alison Loehnis, President of NET-A-PORTER said: “For a company that has always been about shaping the future of fashion, turning 20 feels like a significant moment. We take the greatest pride and satisfaction in serving a community of incredible women from all over the globe. Delivering excitement, joy and the very best fashion in the world to our customers’ doors is what drives and inspires us. We might have been around for two decades, but we know we are only as good as the last beautiful package we send out. At NET-A-PORTER, we constantly review what we do and how we can do better. We will continue to celebrate the joy, wonder and creativity of fashion, but we also recognise that we have a responsibility to use our platform to push forward positive change. We are excited to continue our journey for the next 20 years and more.”  

With 20 years in fashion being almost a lifetime in human years, NET-A-PORTER have unveiled some staggering facts about the brand. Ready? Well, there are over 100 personal shoppers now, covering 11 languages, over the last 20 years they have sold enough shoes to go from London to Milan three times and enough Gucci GG belts to circle Manhattan. Since beauty launched on site, they have sold enough lipsticks to stretch to the ICC 75 times, they now have over 800 fashion brands and 200 beauty brands. The most expensive item sold via whatsapp was a limited-edition Cartier Panthere de Cartier watch in 2017 for US$137,500 and the most expensive item ever sold was in 2019 for US$188,000.

To celebrate two decades in the business, NET-A-PORTER have spoken to five of their best-selling designers about what they have learnt through the brand, are taking a look at their next 20 up and coming designers as well as taking a look at the items and trends that have been their biggest sellers over the past 20 years.