The Best Lunar New Year Collaborations
As we head into the Year of the Dragon, here are the very best way to celebrate in style.
KENZO have developed vibrant, exclusive prints to usher in the Year of the Dragon. The symbolic creature of the 2024 Chinese zodiac, as well as the number “8”, which is considered the luckiest number in China, are playfully applied to denim, woven, knit and jersey garments, as well as to accessories. As well as clothing, playful accessories including a small pouch, a card holder, a baseball cap and a keyring, all stamped or embroidered with the Lunar Year dragon graphics.
Bottega Veneta have launched their Lunar New Year campaign with Shu Qi in the form of a short film. As characters stroll the waterfront, walk along the shoreline, scooter beneath windmills, climb down rocks to the beach, and drive along mountain roads, the film captures Bottega Veneta in motion, with a spotlight on exclusive designs for the Chinese New Year capsule collection. The collection is themed around the Year of the Dragon, with highlights including Andiamo, Sardine, Orbit sneakers, and a bespoke Jodie with a dragon-tail handle.
Sulwhasoo First Care Activating Serum is the brand's top-selling item and has evolved through five renewals over its 25-year journey since its introduction in 1997. This year, the brand have adorned all their bottles with the auspicious Dragon until stocks last.
Tod’s presents a limited-edition 2024 Year of the Dragon Collection inspired by the Chinese zodiac of the dragon to celebrate the Chinese New Year 2024 festivities. Iconic leather accessories from the Italian house take on hues of burgundy and feature a special double dragon motif to mark the upcoming new year.
The limited-edition collection includes three Tod’s shoes – the Gommino Bubble, Tod’s sneaker, and Tod’s leather loafer – finished with a double dragon motif surrounding Tod’s logo in its inner soles, and the iconic Tod’s Shopping Bag with double dragon motif on its internal leather pouch.
For the Year of the Dragon, Janice Wong Pure Imagination™ is delighted to reveal an abundance of sweet treats to ring in the Lunar New Year. This year’s collection features a dazzling array of chocolate delights and festive cookies, recreating familiar and prosperous symbols while bringing back all-time favourites with intriguing twists.
This year, Berlutti are using in the Year of The Dragon in their traditional sartorial style. Embossing and embroidering the Dragon onto their jackets, bags and t-shirts, this is one of the more luxurious ways to embrace the new year.
Tumi have collaborated with artist Weber Zhang, an acclaimed and award-winning artist from Shanghai whose works have been featured in numerous international exhibitions and blockbuster movies. Zhang has now created a limited-edition collection for TUMI, to celebrate the 2024 Lunar New Year Collection. Drawing inspiration from the excitement of travel and exploration, the collection combines auspicious cloud motifs with the dynamic spirit of a dancing dragon across 11 products from the brand’s most popular collections, including 19 Degree, Alpha Bravo, and Voyageur collections.
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