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The Ordinary Comes To Sephora

Huge news for fans of the cult beauty brand.

 

Think great skincare that somehow manages to remain impressively affordable, and chances are The Ordinary will come to mind. Since its launch in 2016, the brand has made a name for itself with a focused and industry-disrupting objective: to disprove the perception that effective skincare has to come hand-in-hand with eye-watering price tags. 

How? By offering no-frills, high-quality skincare with active ingredients at fair prices, with an emphasis on ingredient transparency that encourages and empowers consumers to make educated skincare purchases. Just a glance at any of their products affirms the brand’s mission - straightforward formulations, simple product names and fuss-free packaging. Add to that the fact that their products are also vegan and cruelty-free, and it’s easy to understand the widespread popularity The Ordinary has enjoyed to date.

We know the staggering number of options within the brand might be a tad daunting, so read on for the scoop on some star products that make a great place to begin an extraordinary skincare journey with The Ordinary.

 

 

The Bright Skincare Set 

Overhauling your cleansing regime? A great way to start off a new year by any means. With a gentle daily cleanser, an exfoliating toning solution, a water-based eye serum and a radiance-boosting vitamin C solution, this Sephora-exclusive kit suitable for all skin types is a firm fan fave and an ideal way to get started discovering the brand’s offerings.

Niacinamide 10% + Zinc 1% 

If you’ve been on the hunt for something to help you wage war on blemishes, look no further. In this high-strength vitamin-and-mineral formula, niacinamide (a form of vitamin B3) tackles congested skin and blemishes, while zinc PCA helps to regulate excess sebum activity. A hardworking little helper especially useful for those with oilier or blemish-prone complexions.

Hyaluronic Acid 2% + B5 

But first, no thirst. Keeping your skin moisturised just got simpler with this must-have formulation that combines low, medium, and high molecular weight hyaluronic acid, with the addition of vitamin B5 for enhanced hydration. Suitable for all skin types, this is definitely one of the brand’s most-loved star products for good reason.

Buffet Multi-Technology Peptide Serum 

Another day, another fine line. Or maybe not, with this aptly-named serum in hand. Formulated to target the visible appearance of multiple signs of ageing, this lightweight multi-peptide serum combines a range of clinical skincare technologies to give your skin the support it needs for a more youthful-looking glow.

 

The Ordinary is available now, online and in Sephora stores.

 


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