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Whatsapp Launches New Business App

Doing Business Just Got A Whole Lot Easier For SMEs

Built with the small business owners in mind, WhatsApp Business is a separate app with special features allowing businesses to interact with customers easily by using tools to automate, sort, and quickly respond to messages.

Key features include dedicated business profiles for details such as email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read.

For those with both a business number and a personal one, both the WhatsApp Business and WhatsApp Messenger apps can be used on the same device and registered with your different numbers.

Whatsapp Business is currently available in Indonesia, Italy, Mexico, the UK, and the US, with a global rollout scheduled in the coming weeks.