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Automobili Lamborghini reaches a historic milestone

In a rare feat for the brand, the Italian luxury makers delivered over 10,000 cars last year.

In the year 2023 which marked the 60th anniversary of its foundation, Automobili Lamborghini set a record that will live in the company’s history. For the first time, the House of Sant’Agata Bolognese delivered more than 10,000 cars in a single year. The precise final tally was 10,112 with a 10% increase over 2022, confirming the growth trend of the last several years.

The distribution of vehicles delivered was balanced in the three macro-regions, with EMEA showing a 14% increase over 2022 with a total of 3,987 cars, immediately followed by Americas with a 9% increase (Total: 3,465) and APAC up 4% (Total: 2,660). In detail, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), Chinese Mainland, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).

In the Asia Pacific region, several markets achieved double-digit growth compared to the previous year. In Oceania, an increase of 37% was recorded, followed by Japan (+21%) which ranked in the top 5th market globally, and India (+12%) which surpassed the 100-car delivery milestone. In addition, South Korea ranked in the top 7th market worldwide and together with Taiwan, both markets showed consistent growth of 8% and 6.5% respectively.

In terms of which vehicles were chosen, the continuing success of the Urus Super SUV was confirmed (6,087 vehicles delivered), followed by another notable record for the Huracán, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”


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